As Marketing Manager, I will be responsible for many things that happen off- stage of the performance.
My primary aim is to get as many audience members into the theatre to watch The Trial as possible; therefore I must do certain things in order to bring this audience in. I need to be aware of what demographics come to the Lincoln Performing Arts Centre to see shows and what can I do in order to branch out and reach different people. I have to come up with a strong concept for an advertising campaign, this means creating the idea behind our trailers and then deciding how it is best we go about showcasing these trailers to the public.
I looked online to see what kind of duties and responsibilities were required of professional Marketing Managers and found some job descriptions which I tried to stand by as was applicable:
“Daily tasks and duties will depend on the company size, structure and industry sector but may include:
- monitoring and analysing market trends
- studying competitors’ products and services
- exploring ways of improving existing products and services, and increasing profitability
- identifying target markets and developing strategies to communicate with them”(Pool, 2012).
Being the marketing manager I also take responsibility for other people who are working within my marketing team. This means that all of their final decisions would have to go through me and I would have to verify everything before the public could see it.
As a team we allocated different areas of marketing to focus on. Caitlin will be responsible for the filming of the trailer and Rebecca will be responsible for the making of the programme. I then will deal with the public, write a press release, determine where would be best to distribute flyers and oversee everyone’s work. We decided that we would help each other out and support everyone as working within the marketing team itself. This means that we could all have some creative input into design aspects as well as making sure that we cover all areas of our demographics.
We will also hold regular Marketing Meetings to make sure that we are all up to date with what work needs doing and also so that we can share our ideas and ask for help or advice should it be necessary. Looking forward to getting the marketing ball well and truly rolling!
Thanks, Joe.
Works Cited
Pool, C. (2012). Marketing Manager Job Description. Available: http://creativepool.com/articles/jobdescriptions/marketing-manager-job-description. Last accessed 7th Mar 2013.