When developing the Flyer for The Trial I believed that it was most important to ensure the audience were given all the relevant information such as:
- Title, Company name and director
- Ticket prices
- Date and Time
- QR code that links to social media groups
- LPAC Logo
- Permissions
When taking the photo for the image used on the flyer I wanted the audience to understand that Joseph K was being judged by the chorus whilst giving the audience a taster of the grotesqueness that Lucy wanted to create. I turned the photo black and white to reflect the surrealism and absurdity of the play, particularly as it takes away any personality of the performers and so alienates the audience. It also suggests that the events of the play are not necessarily happening; it could be an echo from the past, a memory or a distortion of reality. Here is an example of the prototype Flyer.
In this image, I experimented with blurring the photo slightly but leaving the faces of the characters as they were. I did this to show that the world being represented in this photo is distorted and exaggerated. It also implies that the grotesque facial expressions we are using are a particularly important focus of the play. By leaving the faces unblurred it means that the choruses judgement of Joseph K is magnified, particularly as the black and white sharpen the actors eyes, making the even more penalising.
Within the image I wanted to depict Joseph K as an everyman, a character that the audience could relate to immediately thus it was necessary to ensure that he was exactly in the centre of the flyer. As Stuart’s expression is far different from that of the chorus and shows he is in a state of distress the audience will immediately understand that he is the main character.
The key problems with this flyer are that the QR code became distorted when using Photoshop and the font can be improved, I will how an improvement in a later post.