After receiving feedback from the first Flyer, considerable improvements have been made. Firstly the size of the font has not only been increased but a different font has been used altogether. Corrections have been made to the time and ticket prices and the QR code now works properly. The picture has been made much darker as we felt that the prototype did not seem as powerful as we wanted. It also magnifies the initial impression we wanted to give of making the audience believe that the world in which the play is set is surreal and absurd. This is the design for the new flyer:
We have ordered 200 flyers from the company Decon Design who have also chosen to sponsor us! We will begin with on-campus advertising by placing flyers in the LPAC and ensuring that there is a flyer on each table at the beginning of the day. We will also place flyers in the University Library as it is close to the LPAC and has many students passing by. Outside of the University we will kindly ask if various coffee shops and cafes will display our poster in their windows. We will then head to the city centre and hand out flyers at our designated distribution zones.
The flyer design is essentially a snapshot of the show’s aesthetic – excellent choice.