Within the creation of the Programme we had an immediate idea of making something that followed the theme and genre of what ”The Trial’ represented. We wanted them to try and look as professional and creative as possible as from the very beginning, as discussed at the first Marketing and Advertising meeting. As the audience entered the performance we wanted to try and create the feeling of mystery and slight confusion with the addition of programme’s presented in black envelopes. The idea of the black envelopes were suppose to create a message of the ‘summoning of K’s Trial’, and add something a little different and unique. From feedback from the audience we soon gained knowledge that some people were unaware they had to open their envelopes and thought this maybe something they had to do within the show. On reflection to this, if we were to do this again, maybe the idea of adding an ‘you are summoned or ‘please open’ on the front of the envelope would be more understandable than just a plain black one.
We also had discussion of how we were going to distribute the programme’s within the theater. The initial idea was to place them on the seats so as people entered they could pick them up but then we had the slight issue of the seats automatically folding up so there was a difficulty of them getting lost. In the end we simply arranged for the front of house people to distribute them as people were entering the theatre.
When designing the programme we approached a company named ‘Decon Design’ to which we discovered online and inquired for pricing and printing. After negotiating with the Co founder, we came together with a great price for quality designing and printing then agreed on what dates we needed them by ect. After some discussion with the Co founder, and how this new and upcoming business as creating a lot of advertising from us, we were kindly asked to be sponsored by Decon Design to which from this we created a brief template for how we wanted the programme to be set out with a clear idea of what we wanted to include. ..
- Our Theatre Companies name and the name of the production we are putting on, along with our logo and the LPAC logo.
- The Directors Note and the Show Copy
- STAMP THEATRE- cast and what roles we all played within the production, along with our theater head shots.
- Acknowledgements on the back that thanks everyone who has assisted us with the creation of the trial.
Inset is a copy of the final programme , with design and printing assistance by Decon Design
Rebecca Ward
I believe the programme looks very professional and representative of who we are as a company.. Well done Becca!
You did an amazing job with the programme Rebecca. I loved the idea of having the programme in an envelope, it was a simple and effective way of getting the audience involved and interested in the performance before the show had even begun. And the fact that you were able to gain us sponsorship with Decon Design was fantastic!