Once the flyer had been created and they were delivered back from the printing house, we were able to start distributing them; the only problem was… where?

Everyone in the marketing team new Lincoln pretty well but we had to decide where was the best places to put our flyers as to reach the widest demographic as possible. We wanted to steer clear of just having an audience primarily consisting of a student demographic. Although there is nothing wrong with this, I felt that it would be more beneficial for STAMP Theatre as a company to gain some recognition and support from other key demographics too. I made a list of all the different possible places we could distribute the flyers, such as coffee shops, museums, other local arts venues, the university campus, hotels and B&B’s, restaurants and transport links such as the train station. We felt that these different places would give us the widest possible range in order to reach the different areas of demographics.

I printed out a map of Lincoln City Centre and began to highlight the different areas that the flyers needed to be distributed in. I colour coded each different section for example, coffee shops in pink, and then made it clear on the map where these places where situated. I then showed this to the rest of the marketing team and they decided which places they wanted to deliver the flyers to.

A hard copy of the colour coded map of the city centre and a full list of the places where flyers where distributed can be viewed in our Marketing Pack.

Thanks, Joe.